At the Hasbro Strategic Decisions Conference, CEO of Hasbro, Brian Goldner stated:
“As I mentioned, we’ve now announced the acquisition of Power Rangers. This is really a great statement about where we believe we are in develping our brand blueprint. The fact that we can acquire Power Rangers brand and plug and play that right into our strategy where we activate it in entertainment, motion pictures in the future and then of course across toys and games and consumer products and do so globally. We felt the brand was very under leveraged and undervalued. We feel we can exploit it to a much greater extent and it was a great opportunity to acquire the brand.”At this moment it is unclear what their exact plans for the movie may be. Do they plan on a sequel to last years movie? Or are they starting off with a clean slate and rebooting the franchise?
– Brian Goldner, Hasbro Inc. CEO
What would YOU like to see?